If you’ve ever gone on a vacation, you know the feeling of coming home to a full inbox. Your friends and loved ones want to hear all about your trip, but you barely have time to unpack, let alone write individualized response emails. You might find yourself wishing there was a way to send a single email that would update everyone at once. If so, you’re in luck—that’s exactly what email marketing is for!
Email marketing is a way to reach a large audience with one email. It’s perfect for sharing news, updates, or special offers with your subscribers. And best of all, it’s easy to do! All you need is an email list and an email marketing service like Mailchimp or Constant Contact. In this post, we’ll explore whether email marketing is more art than science.
The Subject Line
The subject line is the first thing your recipients will see when they open your email, so it’s important to make it count. A good subject line should be eye-catching and informative, without being too long or sales-y. For example, “You Won’t Believe What Happened on My Vacation!” would be a good subject line for an email about your recent travels.
Your subject line should also be relevant to the rest of your content; if your email is about a sale on beach umbrellas, don’t try to be too clever with a subject line like “Having A Whale of a Time!”—stick with something straightforward like “Sale: 25% Off Beach Umbrellas.” After all, you want recipients to actually open your email, not just delete it because they don’t understand what you’re talking about.
The Body Copy
Once you’ve got their attention with an enticing subject line, it’s time to deliver on the promise of your headline with a great body copy. The body copy is the main text of your email, where you’ll share your story or message. When writing your body copy, keep in mind that less is more—no one wants to read paragraphs upon paragraphs of text in their inbox. Stick to short sentences and bullet points whenever possible; if you must include longer blocks of text, break them up with headlines or images, so they’re easy on the eyes. And whatever you do, proofread your work before hitting send! Nobody likes getting emails full of typos and grammatical errors.
Your CTA + Images = conversions!
I’m sure by now you can see how important it is to make sure your email looks great before hitting send. But what if I told you there was another way to increase your click-through rates and conversions? Enter the call-to-action (CTA). A CTA is a button or link that encourages recipients to take a specific action, like visiting your website or making a purchase. For example, if you’re promoting a sale on beach umbrellas, your CTA could be something like “Shop Now!” or “View Sale Items.”
Adding images to your emails can also help boost conversions by drawing attention to your CTAs; just make sure the images are relevant to the rest of your content. And speaking of relevance…
Remember that everything in your email should be relevant to your subscribers. That means no random unrelated messages or images—everything should tie back to your email’s main theme. Otherwise, you run the risk of coming across as spammy or untrustworthy—not exactly the impression you want to make!
The Footer
The footer is the bottom section of your email where you’ll find your sender information, copyright notice, and unsubscribe link. While it’s not the most exciting part of your email, it’s still important to include all the necessary legalities, so your email doesn’t get flagged as spam. Plus, if you ever need to change your sender information or unsubscribe link, the footer is the easiest place to do it.
Email marketing doesn’t have to be complicated—just follow these simple tips, and you’ll be on your way to crafting beautiful, effective emails that will engage and convert your subscribers. Good luck!
Final Thoughts!
So, is email marketing an art form? We would say yes! It takes creativity, planning, and insight to create successful campaigns. And it takes ongoing effort to keep those campaigns fresh and relevant. If you’re ready to put in the hard work necessary to create beautiful emails that get results, then we say go for it! Email Marketing: An Art Form? You’ve probably heard it said that email marketing is an art form.
Whether you’re sharing news with loved ones or promoting a special offer to customers, email marketing is a great way to reach a large audience with one message. So whether you consider it art or science, one thing is a fact: email marketing is an invaluable tool for businesses of all sizes. Ready to get started? Signup for Mailchimp today and see how email marketing can help grow your business!